Sites by Mac
Full-Service Technomancer for Small Businesses
Digital systems, design, development, automation, and white-glove support.
I build and maintain the digital infrastructure that keeps your business running — websites, workflows, content, onboarding, and ongoing support, all handled for you.
Featured Work
Designed & developed by Travis McCoy
SitesByMac.dev — Personal Portfolio & Consulting Site
A full-service portfolio and consulting hub built with Next.js, TypeScript, and Tailwind CSS. Designed to serve two audiences simultaneously — prospective clients evaluating services, and technical reviewers assessing engineering quality. Features dark/light theming, responsive layout, GA4 analytics, and SEO-optimized metadata.
- ✓Architected and built from scratch — sole designer and developer
- ✓Next.js App Router with TypeScript and Tailwind CSS
- ✓Accessible, responsive design across all screen sizes
- ✓OpenGraph, Twitter cards, sitemap, and robots.txt for full SEO coverage
- ✓GA4 analytics integration with realtime tracking
Additional projects below — see the full portfolio for screenshots, source code, and live demos.
What I Do
Six interconnected disciplines, delivered as a unified service.
Digital Design
Branding, layout systems, UI/UX, landing pages, templates, and visual consistency across platforms.
Web Development
Modern, fast, maintainable sites built with Next.js, TypeScript, Tailwind, and CMS integrations.
Technical Writing
Documentation, SOPs, onboarding guides, knowledge bases, proposals, and client-facing materials.
Digital Marketing
SEO, content strategy, Google Analytics 4 setup, funnels, email templates, and local search optimization.
Fractional CTO
Tech stack selection, workflow automation, system integration, and ongoing technical oversight.
White-Glove Support
Onboarding, training, troubleshooting, updates, and continuous improvement — handled personally.
How I Work
A process-driven approach that treats your business like a system, not a project.
Discovery
We map your workflows, pain points, and goals.
Systems Design
I architect the digital infrastructure your business actually needs.
Build & Implement
Websites, automations, documentation, and tools — delivered cleanly and professionally.
Onboarding & Training
I walk you and your team through everything, step by step.
Ongoing Support
You get a single point of contact for updates, fixes, and improvements.
Why Work With Me
What sets a technomancer apart from a freelancer.
✦ One person, not a rotating cast
You get consistent communication and a single point of accountability.
✦ Technical and operational background
Seven years in regulated, high-volume environments means reliability, structure, and documentation-driven delivery.
✦ Systems thinking
You don't just get built things — you get workflows designed to make your business run smoother.
✦ Clear communication
Technical writing is part of the service, not an afterthought. You always know what's happening and why.
Portfolio
Work organized by capability.
Web Systems
- → Document Wizard
- → Listings System
- → Portfolio Sites
- → Landing Pages
Documentation & Writing
- → SOPs
- → Onboarding Guides
- → Client Handbooks
- → Process Docs
Digital Marketing
- → SEO Setups
- → Email Templates
- → Analytics Dashboards
- → Local Search
Automation & Workflows
- → Form Pipelines
- → CMS Integrations
- → Lead Alerts
- → Internal Tools
Google Analytics 4 — Wired Up and Watching
I set up GA4 for clients from scratch — measurement IDs, event tracking, and realtime dashboards so you can actually see who's coming to your site, where they came from, and what they're doing. This site runs GA4 live.
Setup includes: property configuration, data stream, goal/conversion events, and a walkthrough so you know how to read it.
Realtime view — sitesbymac.dev
Featured Projects
Tech Stack
Tools I build with day-to-day.
Packages
Services structured as products. No mystery, no surprise scope.
Starter
Get your digital presence off the ground.
- ✓Custom website
- ✓Basic onboarding
- ✓Go-live support
Growth
Build a foundation that compounds over time.
- ✓Website + documentation
- ✓Marketing setup
- ✓SEO + analytics
- ✓Training materials
Operations
Your full digital department, handled.
- ✓Full digital infrastructure
- ✓Fractional CTO
- ✓Ongoing support retainer
- ✓Continuous improvement
Not sure which fits? Let's talk through your situation.
About Mac
Systems thinker. Documentation-driven. Seven years in regulated, high-volume operations — now bringing that same precision and rigor to digital work for small businesses.
I blend technical depth with creative execution, communicate clearly at every step, and stay involved in the tech community. The “technomancer” identity isn't a brand — it's how I actually work.
I'm a systems-minded developer who builds tools that solve real problems. My work blends design, data, and usability — whether I'm creating a creative tool, a workflow helper, or a full portfolio experience. I approach every project with the same goal: make something that feels effortless to use.
Full BackgroundDesign Philosophy
I build interfaces that make complex information feel simple. My work focuses on clarity, accessibility, and purposeful interaction — designing tools that help people understand, create, and navigate. Whether I'm building a portfolio site, a creative tool, or a data-driven application, my goal is always the same: intuitive design that empowers the user.
Work With Me
Ready to get your digital infrastructure handled? Reach out and I'll get back to you within one business day.
Start the Conversationmac@sitesbymac.dev — I respond personally.
GitHub Repository
